Stellar One goes the extra distance

This is a drive-thru window at the Stellar One Bank in Floyd, Virginia. It has all of the characteristics you would expect in an up and coming bank that is trying to create an outstanding customer experience.

Take this window as an example: a friendly welcoming smile on the face of the young lady, clear signage that can be easily read under all lighting conditions, and a bowl of lollipops for the children who accompany their parents to the bank.

This is a standard action by businesses that treat customers as people rather than as anonymous sources of income.

The extra touch that makes this Stellar One branch stand out in my opinion is shown in this next image.

While you are banking, your dog gets a treat!

I have it on good authority that the dogs perk up immediately when their owner drives up to this window. With this thoughtful gesture the Stellar One branch in Floyd has turned a routine bank visit into a special event for the entire family.

This bank provides good service in all the ways that matter to us so providing treats for children and the family dog is is not the only reason to bank here. It is another example of choosing to provide extraordinary customer experiences.

Any business that recognizes the importance of children and pets in their customers lives is treating customers as whole individuals. Granting importance to all aspects of a customer's life practically guarantees good referrals and customer loyalty.

I don't know if all branches of Stellar One are this customer oriented, but if not it is something they should consider.

Comments

[mattbg]

Wow, what a difference from Canadian banking. Here, as far as drive-through banking goes, you normally get an ATM at the edge of a parking lot and that's about it :)

Although I do question the need for drive-through banking at all...

[Bruce Pratt]

You know, my Dad used to get this service. He and his lab may have been geting individual treatment, but neither seemed concerned with any "special consideration." Now the story would not be complete without mentioning that the bank was about 7 miles away, a good 20 minute drive due to roads and their conditions. So when Dad headed to the car, you know who was generally there in advance waiting to take *her* passenger seat.

I need to find out if they still get this service.